Manage Smarter 49 — Drew Rhodes: Startups, Smarts and Managing to Success

A self-​proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY.

In this episode, Audrey, Lee and Drew discuss:

  • The differences between managing a startup vs an established, corporate entity
  • Ways to get higher engagement among managers and your team within the startup environment
  • Managing startups to coach up a flat hierarchy
  • Managing for a "lean and mean" work environment


"If you walk into a mature company, it already has its culture, its ways, it's everything else. You're going to be definitely conforming to it if you want to stay around. And the startup, you're helping to build the culture and you're not exactly conforming. Everybody's learning to conform to each other."

- Drew Rhodes

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  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

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C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
RT @AllistairMcCaw: “High performers don’t hang around toxic cultures or people”. — 3 weeks ago
C. Lee Smith