Haley Johnson, an account executive at Fox21, has only been selling media for a little over a year, and in that time she has closed around $300,000 in sales with the help of AdMall. For her latest sale, she leaned heavily on AdMall’s AudienceSCAN data when she approached a local construction company.

“I had been trying to close with [the company] since October of [2023],” said Johnson. “I didn’t give up, and I continued to call them to stay in touch until they…called me.”

From there, the deal fell through for a couple of reasons, including a company change, but Johnson stayed persistent.

“I moved over to FOX21 and stayed in contact with [my contact], and once I made the switch, I brought them with me. I created a different campaign and included my digital team over here at FOX21 and, finally, after over a year, closed the deal.”

Johnson used AdMall’s AudienceSCAN data to help sway the company by incorporating advertising response, response method, television viewing, TV programming source, and types of programming into her sales pitch.

The annual digital advertising campaign amounted to $56,000 and consisted entirely of SEM, SEO and CTV/​OTT.

For new users of AdMall looking to figure out how its variety of sales tools can accentuate their sales routine, Johnson wanted to share her experience using the platform.

“Typically, I will bring my computer and walk through AdMall with the client in our meeting, which is awesome,” said Johnson. “I have been using AdMall since I started in media sales about a year ago. I am a very analytical person, so I like to bring numbers and proof for my clients that this type of marketing/​advertising works, and what I am pitching them has been proven in other areas for businesses like theirs.”