Media Sales Today
Your auto dealer clients likely pay plenty of attention to their new vehicle advertising budgets. But their auto dealership marketing plan may not focus enough on the service department. For many dealers, the service department is a highly profitable business center. As consumers feel the latest financial pinch, your clients should consider a revised marketing strategy, along with ways to target their best customers.
"If you're looking for where to focus first, one place to start is with mobile-centric searches – that is, searches which happen 75% of the time or more on a mobile device," Lisa Gevelber writes for Google. "These queries offer powerful insights into what your audience wants when they're on a smartphone, and how you can win by giving them the relevant experience they expect. It's about being there for them and being useful."
Small and midsize businesses continue to lean heavily on digital channels to reach new customers, but their media choices are shifting. New research sheds light on how SMB online marketing is changing. As economic pressures intensify and budgets tighten, these insights offer important guidance for media sellers and agencies serving SMB clients.
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How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.
Courtney Carter, a senior account executive for WHO13 TV, has been selling media for over a decade at her current position, and she has been using AdMall nearly all that time. One day, an idea to approach multiple assisted living facilities sprung to mind after she decided to use AdMall’s prospecting tools.
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