Media Sales Today
Advertisers must stay top of mind with consumers by regularly promoting themselves. They should know that TV and advertising combine to make a big impression on consumers. And when they expand an ad campaign to additional media formats, consumers notice, and their purchase intent increases.
Learn what 540 media sales professionals are planning for 2026 in this essential webinar. With 58% of media sales managers optimistic about revenue growth, this year’s State of Media Sales Survey reveals critical insights for your success. Discover the emerging verticals driving commissions, the real challenges surrounding AI integration, and proven strategies for selling traditional media in today’s digital-first world. Explore how the shift to OTT/CTV advertising is reshaping revenue sources and what it means for your bottom line.
As a media seller, you should know what your small business accounts are obsessing about. We’re heading into a new year, and the latest research suggests the need to stay visible with buyers and fend off the competition is critical. Local marketing tools matter, and with new data from Valpak and AdMall, you can help your accounts achieve success.
The newspaper industry has been rapidly changing for over a decade. Print publications continue to shut down or transition to an online-only format. In other cases, the local news is released on a weekly, instead of a daily, basis. Despite these shifts, a new report points to industry success — linked to local newspaper ads and the importance of understanding audience.
As we approach a new year, it’s time to educate your prospects about the benefits of OOH advertising. Consumers see these messages while driving to work, shopping in a mall, or waiting for a flight. Let your clients know about the new developments in the industry and share data with them on how audiences respond to out-of-home messages.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
How can a medical clinic raise brand awareness? Nelson Pudandelion, a sales rep from KCRA, has been selling media for a little over four years. He had only been using AdMall for the last year when he approached a local business. His idea was to increase brand awareness with a medical clinic ad campaign.
Josh Arnold, a marketing consultant for Zimmer Radio & Marketing, has been selling media for five years and has been using AdMall his entire time in sales. Arnold took what he knew from AdMall’s local account intelligence report when approaching a local supermarket, looking to close a traditional radio ad campaign.
Courtney Carter, a senior account executive for WHO13 TV, has been selling media for over a decade at her current position, and she has been using AdMall nearly all that time. One day, an idea to approach multiple assisted living facilities sprung to mind after she decided to use AdMall’s prospecting tools.
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Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.