Media Sales Today
OOH messages allow advertisers to connect with consumers as they are traveling to work, to shop or to events. Daily commute data helps OOH companies to pitch their spaces to marketers that want to reach consumers. AdMall, a local marketing research platform, contains valuable data about the number of people who commute to work in the U.S. down to the ZIP code level.
How are consumers’ changing drinking habits impacting your local adult beverages accounts? AudienceSCAN from AdMall projects a decline in the number of liquor store shoppers in the U.S. through 2028. Similarly, the number of consumers drinking wine on a weekly basis is falling. Your accounts must develop the best ad campaigns to maintain or grow their share of this competitive market.
Do your accounts know how to build brand loyalty? Many factors play into how loyal consumers feel to a brand. Those factors vary depending on the type of product consumers are planning to buy, according to new research from CivicScience. For example, AudienceSCAN from AdMall reports that around 20% of new vehicle purchase intenders call themselves loyal to a specific automaker. But there’s much to consider about how brand loyalty can be influenced.
Has the rate of restaurant closures been higher than usual this year? Industry research shows that over 7,500 restaurants closed across the U.S. in the first half of the year. In addition, foot traffic at existing restaurants has dropped by 2.6%. Your restaurant marketers might be feeling the pinch from changed consumer behavior. But when they promote the right deals to the right consumers, they can increase revenue. As AudienceSCAN from AdMall data shows, over 32% of U.S. adults eat fast food at least twice a week.
Out-of-home (OOH) advertising companies use data to identify businesses that are likely to advertise, understand their marketing needs, and match them with relevant advertising locations. They can also prioritize the prospects that are most likely to purchase and highlight the businesses that need a reason to buy ad space. OOH companies need business intelligence, audience intelligence and sales intelligence to succeed. This intelligence is available in AdMall.
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How does the client regain trust in a streaming radio ad campaign when their last one failed? Andrei Lintz, an account executive for Bonneville International, has used AdMall for nearly a decade. This helped when he approached a local door and window dealer, hoping to pitch a streaming radio ad campaign.
How to sell a hesitant buyer on a home builder ad campaign? Gianna Franco, an account executive from Spectrum Reach, was working the same client for a year and couldn’t break through. Having used AdMall for several years, she knew she could create a compelling home builder ad campaign for him.
What did a family-owned business want to achieve with a roofing ad campaign? Amber Smith, an account executive from Federated Media, has been selling media for under two years. In that time, she has been using AdMall, which helped her feel more confident when approaching a local roofing company.
How to quickly come up with a golf cart dealer digital ad campaign? Lynn Schweer, an account executive from OnMedia, had been sell media for almost four years when she came across a potential new client. The client was in a rush to get the word out. To create a golf cart dealer digital ad campaign quickly, she turned to AdMall.
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
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