June 15, 2017

Churches, Worship Centers Marketing to Newcomers

Courtney Huckabay

"About half of U.S. adults have looked for a new religious congregation at some point in their lives, most commonly because they have moved. And when they search for a new house of worship, a new Pew Research Center study shows, Americans look first and foremost for a place where they like the preaching and the tone set by the congregation’s leaders."

June 13, 2017

Dads Want to Fix Fast Healthy Meals for Kids

Courtney Huckabay

A new FoodThink infographic highlights the mindset of the male shopper, specifically dads. With half of dads finding their desire to prepare meals for their family so strong that it triggers feelings of guilt when they don’t cook, food marketers can create offerings to cure their concerns.

June 12, 2017

Home Automation Products Expected to Add $1.8B Incremental Sales

Courtney Huckabay

According to The Future of Tech report from global information company, The NPD Group, home automation products will add $1.8 billion of new consumer electronics sales through 2018. The Future of Tech report forecasts 74 percent growth in the home automation category from 2016 to 2018, driven by sales of security and monitoring products, as well as growth in power and sensors.

June 9, 2017

Confection Shops Catering to Small, Special Treats

Courtney Huckabay

"Sugar is the most avoided ingredient among Americans, but that doesn’t signal doom for the confectionery category," Darren Seifer, food and beverage analyst at The NPD Group says. “The thing is, consumers still love your products. How do we turn that love into profit? How do we maintain usage of your products?”

June 8, 2017

More Than One in Four Not Saving For Retirement

Courtney Huckabay

The National Foundation for Credit Counseling® released the results of the 2017 Financial Literacy Survey, now in its tenth year. Sponsored by Washington-based credit union, BECU, the survey found an increase in Americans’ credit card debt, decreases in the number of people with non-retirement savings and higher levels of concern about long-term financial stability, including retirement savings.

June 5, 2017

Teens Need Social Feedback, Free Wi-Fi to Shop in Your Store

Courtney Huckabay

More than 90% of Generation Z say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey conducted by HRC Retail Advisory, a retail advisory firm. Emerging in-store technologies and positive social media feedback are among the top priorities for both Generation Z and Millennial consumers.