Media Sales Today
How much of household spending is influenced by teens? DKC reports that kids through age 15 sway the decisions for around $95B in purchases annually. Brands and retailers target young shoppers, investing heavily in advertisement for teens. But in many cases, the final purchase decision to spend comes down to the parents. AudienceSCAN, powered by AdMall, reports that around 11% of U.S. adults have children 13 to 17 living at home. The profiles in AudienceSCAN help media sellers understand consumer attitudes about advertising. With this information they can show marketers how to reach parents of teens.
Are your accounts targeting parents who are buying cell phones for kids? Education Week reports around 34% of kids have a smartphone by age 10 while by age 13 nearly all kids do. As parents search for the best phones for kids, your accounts must advertise to reach them. AudienceSCAN reports that around 53% of smartphone shoppers have kids ages 6–17.
Are your accounts asking about YouTube marketing strategies? Oxford Economics estimates that YouTube “contributes” $60B+ to the U.S GDP. As creators develop content, they earn ad and subscription money through the YouTube partner program. According to AudienceSCAN, 60% of U.S. adults regularly use YouTube, giving your accounts the opportunity to connect with them.
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Sell Smarter® Awards
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
How could a multimedia ad campaign raise awareness in a competitive market? Kristen Robinson, account executive at Spectrum Reach, has been using AdMall for seven years and has been a multiple-time Sell Smarter! award winner. When reaching out to an account about a flooring retailer ad campaign, she knew AdMall would help.
How to raise awareness using a brand-new multimedia roofing ad campaign? Taylor Lammi, an account executive from Sinclair, had only been selling media for six months when she approached a local business. She wanted to help them by crafting the right multimedia roofing ad campaign to overcome the challenges they were facing.
How to spread the word about the company without a proper RV sales multimedia campaign? Tiffany Spangler, a Townsquare Media account executive, has been using AdMall for a little over four years. That knowledge came into play when she approached a local business looking to create an RV sales multimedia campaign.
Why wasn’t the client getting the most out of their current home remodeler digital campaign? Fred Terranova, digital expert from OnMedia, has closed multiple sales using AdMall. He knew there were multiple tools at his disposal when approaching a local client. That client had no digital footprint but was curious about the potential benefits of a home remodeler digital campaign that Terronova could provide.
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