Media Sales Today
Has the rate of restaurant closures been higher than usual this year? Industry research shows that over 7,500 restaurants closed across the U.S. in the first half of the year. In addition, foot traffic at existing restaurants has dropped by 2.6%. Your restaurant marketers might be feeling the pinch from changed consumer behavior. But when they promote the right deals to the right consumers, they can increase revenue. As AudienceSCAN from AdMall data shows, over 32% of U.S. adults eat fast food at least twice a week.
Out-of-home (OOH) advertising companies use data to identify businesses that are likely to advertise, understand their marketing needs, and match them with relevant advertising locations. They can also prioritize the prospects that are most likely to purchase and highlight the businesses that need a reason to buy ad space. OOH companies need business intelligence, audience intelligence and sales intelligence to succeed. This intelligence is available in AdMall.
Are your accounts doing enough marketing for brand awareness? There’s a lot of emphasis on one-to-one personalized promotions to increase revenue. But when a consumer has never heard of a brand, will they buy it through a promotion? Around 25% of consumers note they have tried a product for the first time after encountering an ad or other information such as a blog post, reports AudienceSCAN from AdMall. With the right kind of advertising, think branding and promotion versus promotion, that number could be higher.
Are your clients’ blogging efforts working? Content marketers are asking hard questions as they review the impact of their work. New research from Orbit Media shows that fewer content marketers see their business blogs delivering strong results, and many more say they aren’t sure. Our proprietary research shows that 20% of B2B buyers will increase consideration of a vendor that shares a help blog post. Here’s how to help your clients optimize their efforts.
Have your accounts noticed that winter holiday shoppers are already buying gifts, in-store and online? They need to develop the right local TV advertising strategy to carry them through the season. Because while shoppers are in the store now, AudienceSCAN from AdMall data shows that they will be spending plenty of money right up to December 25.
Get more media sales tips like this in the free AdMall mobile app.
Sell Smarter® Awards
How does the client regain trust in a streaming radio ad campaign when their last one failed? Andrei Lintz, an account executive for Bonneville International, has used AdMall for nearly a decade. This helped when he approached a local door and window dealer, hoping to pitch a streaming radio ad campaign.
How to sell a hesitant buyer on a home builder ad campaign? Gianna Franco, an account executive from Spectrum Reach, was working the same client for a year and couldn’t break through. Having used AdMall for several years, she knew she could create a compelling home builder ad campaign for him.
What did a family-owned business want to achieve with a roofing ad campaign? Amber Smith, an account executive from Federated Media, has been selling media for under two years. In that time, she has been using AdMall, which helped her feel more confident when approaching a local roofing company.
How to quickly come up with a golf cart dealer digital ad campaign? Lynn Schweer, an account executive from OnMedia, had been sell media for almost four years when she came across a potential new client. The client was in a rush to get the word out. To create a golf cart dealer digital ad campaign quickly, she turned to AdMall.
What were the challenges of coming up with a credit union digital ad campaign? Landon Taylor, account executive from Nexstar, had only been selling media for eight months. In that short time, he approached a local business with AdMall's research and pitched a credit union digital ad campaign.
How to increase awareness of correctional facilities jobs? Ben Mendoza, a sales assistant from E.W. Scripps, has been using AdMall for five years during his sales career. Mendoza has won multiple Sell Smarter! awards. When it was time to position a recruiting ad campaign sale, he needed something different.
How to take advantage of the 2026 World Cup with a targeted broadcast TV ad campaign? Haley Johnon, an account executive from Nexstar, has been a multiple time Sell Smarter! award winner over the last few years. She knew AdMall’s data could help her when she approached a local accountant service. She was looking to create a broadcast TV ad campaign centered around the 2026 World Cup.
Media Sales Solutions
Weekly Infographics
Executive Interviews
Manage Smarter is the bi-weekly podcast for sales managers, entrepreneurs and emerging leaders. These episodes feature lively discussions about sales, marketing and executive leadership.